Integral Marketing

New thinking - new clients

New thinking - new clients

If you want to change something you have to irritate and question all proven concepts.  If you don’t reconsider today’s status quo you will not be able to change it tomorrow.

 

  • conquer a new market: national and international
  • basics and terms: market-analysis and -segmentation,  USP, UAP, UEP, product- versus customer-focus ,  customer loyalty, differentiation between B2B and B2C
  • clear definition of the role marketing plays in your company: ressources and instruments
  • developing efficient marketing strategies
  • developing competitive strategies to get in the lead in terms of quality, time, price and leadership
  • marketing structure: planning – strategy – organisation – controlling – monitoring
  • analyse and deal with target- and style groups, owners and opinion leaders
  • corporate identity and corporate communication
  • referral marketing

 

Step by step we analyse, evaluate and work on the whole process of customer contact, beginning with market analysis through to complaint strategy.